Tendencias iberoamericanas del fitness para 2025: un estudio comparativo regional

Autores/as

DOI:

https://doi.org/10.47197/retos.v71.116451

Palabras clave:

Iberoamérica, tendencias regionales en fitness, industria de la salud y el fitness, encuesta de ACSM

Resumen

Introducción: La industria del fitness continúa adaptándose a las características y necesidades únicas de los clientes en diferentes regiones. Estudiar las tendencias en fitness permite a los profesionales del sector tomar decisiones informadas, aprovechar nuevas oportunidades y fomentar una cultura de salud y bienestar.

Objetivo: Este estudio observacional y transversal tuvo como objetivo determinar por primera vez las tendencias de fitness más relevantes en Iberoamérica y examinar posibles diferencias con respecto a las tendencias globales de fitness para 2025.

Metodología: Se realizó una encuesta nacional en línea en dos países de la Península Ibérica (España y Portugal) y tres países del continente americano (México, Brasil y Chile), siguiendo la metodología utilizada por el Colegio Americano de Medicina del Deporte (ACSM, por sus siglas en inglés) desde 2006. Se envió un cuestionario en línea a profesionales del fitness para evaluar la relevancia de más de 50 tendencias del sector.

Discusión: Se recopilaron un total de 5,262 respuestas en las cinco encuestas nacionales, con una tasa de respuesta media del 13.44 %. Algunas de las tendencias de fitness más relevantes en Iberoamérica para 2025 incluyen: ejercicio para la pérdida de peso, entrenamiento personal, contratación de profesionales del ejercicio certificados, programas de ejercicio para adultos mayores y entrenamiento de fuerza tradicional.

Conclusiones: Los resultados obtenidos ponen de manifiesto las similitudes entre las encuestas iberoamericanas y sus diferencias significativas con respecto a las tendencias globales en fitness. Los hallazgos pueden ayudar a los profesionales del sector a planificar servicios y tomar decisiones estratégicas según las prioridades de cada región iberoamericana.

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16-09-2025

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Artículos de carácter científico: investigaciones básicas y/o aplicadas

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Palos, J. J., Valcarce-Torrente, M., Costa Amaral, P., Franco, S., Santos-Rocha, R., Ramalho, F., Simões, V., Vieira, I., Ramos, L., Gómez Chávez, L. F. J., Cortés Almanzar, P., López-Haro, J., Pelayo Zavalza, A. R., Aguirre Rodrígez, L. E., Giakoni-Ramírez, F., de Souza-Lima, J., Muñoz-Strale, C., Pinochet-Peña, F., Yáñez-Sepúlveda, R., … L. Veiga, O. (2025). Tendencias iberoamericanas del fitness para 2025: un estudio comparativo regional. Retos, 71, 1095-1114. https://doi.org/10.47197/retos.v71.116451