Physical activity and sport motivation influencing runners’ transport and cultural behavior at the Tokyo Marathon

Kittisak Makkawan; Weeraphong Sankla; Tapsatit Gooncokkord

doi:10.47197/retos.v71.117481

Autores

Kittisak Makkawan Burapha University https://orcid.org/0000-0002-2449-8689
Weeraphong Sankla Burapha University
Tapsatit Gooncokkord Burapha University https://orcid.org/0000-0002-5016-6530

DOI:

https://doi.org/10.47197/retos.v71.117481

Palavras-chave:

Megaeventos desportivos, Sensibilização ambiental, atitude do corredor, atividade física na maratona de Tóquio, transportes sustentáveis, comportamento cultural, ODS 3

Resumo

Introdução: Os eventos desportivos de grande escala não promovem apenas a atividade física, mas também fomentam comportamentos sustentáveis. A Maratona de Tóquio, como uma das World Marathon Majors, oferece um contexto ideal para analisar como a consciência ambiental e os fatores motivacionais dos corredores influenciam o transporte e a atividade física.

Metodologia: Com base na Teoria do Comportamento Planificado, pode conhecer 300 corredores de diversas idades, nacionalidades e níveis de experiência através de um questionário online. Se midieron Conciencia Ambiental (EA), Actitud del Corredor (RA), Control Conductual Percibido (PBC), Normas Subjetivas (SN), Calidad Percibida del Maratón Verde (PQ) e Actividad Física (PA). Os dados são analisados com Análise Fatorial Confirmatória (CFA) e Modelação de Economias Estruturais (SEM).

Discussão: Os resultados mostram que o EA prevê significativamente o PBC, o RA e o PQ. A atividade física é influenciada pelo PBC e RA, enquanto o SN e o PQ não são significativos. Isto realça a relevância da motivação intrínseca e o controlo percebido sobre a influência social ou a qualidade percebida do evento para promover o transporte ativo e sustentável.

Conclusões: Aumentar a consciência ambiental e fomentar atitudes positivas pode impulsionar comportamentos ecológicos e saludáveis em eventos desportivos de grande escala, oferecendo recomendações práticas para organizadores e responsáveis por políticas.

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